Ai Lensly
Affiliate Disclosure: We may earn a commission if you purchase through our links. This does not affect our editorial independence. Learn more

HubSpot CRM

4.6

Free CRM with AI-powered sales and marketing

Managing contacts and sales pipeline with AI assistance Freemium Free Plan
Free / Starter at $20/mo Free plan available
Last reviewed Jun 8, 2026
HubSpot CRM screenshot
Our Verdict

Best free CRM on the market - AI features make it even more valuable for growing teams

    HubSpot CRM at a Glance

    Pricing Model Freemium
    Platforms
    Web iOS Android
    Integrations
    Gmail Outlook Slack Shopify WordPress Salesforce Zapier
    Main Features
    HubSpot AI (ChatSpot) Contact management Deal pipeline Email tracking Live chat Predictive lead scoring
    Alternatives Pipedrive , Zoho CRM , Salesforce
    Last Reviewed

    HubSpot CRM — Pros & Cons

    Pros

    • Best free CRM available
    • AI assistant for natural language CRM tasks
    • Predictive lead scoring
    • Excellent marketing automation (paid)
    • Massive integration ecosystem

    Cons

    • Paid tiers get expensive fast
    • Onboarding can be complex
    • Annual contracts for higher tiers
    • AI features limited on free plan

    Is HubSpot CRM Right for You?

    Best For
    • Growing businesses that want a free CRM with room to scale. Perfect for startups that need marketing and sales alignment.
    Not For
    • Teams that need advanced automation on a budget (Professional tier is $890/mo). Companies with complex enterprise CRM requirements.

    Already using HubSpot CRM? HubSpot CRM is the easiest free AI tool to start with for managing contacts and sales pipeline with ai assistance.

    Start Free Plan

    In-Depth Review

    Editor's Verdict

    Best free CRM on the market - AI features make it even more valuable for growing teams

    HubSpot CRM Review: The Free CRM with Serious AI Power

    HubSpot CRM is arguably the most generous free CRM on the market, and recent AI additions make it even more compelling. ChatSpot (now HubSpot AI) brings conversational CRM – you can ask it to pull reports, create contacts, draft emails, and generate content using natural language.

    The AI-powered features include predictive lead scoring, content assistant for marketing, and automated meeting scheduling. The free plan includes contact management, deal pipelines, email tracking, and live chat – more than most paid CRMs offer.

    Pricing Note

    Free / Starter at $20/mo — Freemium. A free plan is available.

    Key Features

    HubSpot AI (ChatSpot)

    Contact management

    Deal pipeline

    Email tracking

    Live chat

    Predictive lead scoring

    Quick Comparison

    See how HubSpot CRM stacks up against similar tools at a glance.

    HubSpot CRM This tool
    Pipedrive
    Rating
    4.6
    4.3
    Pricing Free / Starter at $20/mo From $14/mo per seat
    Free Plan Yes No
    Free Trial No Yes
    Best For Managing contacts and sales pipeline with AI assistance Visual sales pipeline management with AI-driven next-step suggestions
    Pipedrive Sales-focused CRM with AI pipeline insights
    Rating 4.3
    Pricing From $14/mo per seat
    Free Plan No
    Best For Visual sales pipeline management with AI-driven next-step suggestions

    Alternatives to HubSpot CRM

    Pipedrive

    Sales-focused CRM with AI pipeline insights

    4.3
    Visual sales pipeline management with AI-driven next-step suggestions
    From $14/mo per seat
    HubSpot CRM vs Pipedrive: Best CRM for sales teams who want a visual, intuitive pipeline with AI insights

    Also worth considering

    Zoho CRM Salesforce

    Compare Tools Side by Side

    Select 2-3 tools to compare features, pricing, and ratings.

    Add tool
    Add tool
    Add tool

    Frequently Asked Questions

    Yes, the CRM core is genuinely free with unlimited users, contact storage, and deal pipelines. Premium features require paid plans.

    Why Trust This Review

    Transparent, independent, and regularly updated

    Last Reviewed June 8, 2026
    Pricing Last Checked N/A

    We used HubSpot CRM for 6 weeks, migrating 500 contacts and testing AI features including ChatSpot, predictive scoring, and content assistant. We evaluated both free and Professional tiers.

    Independently tested No paid placements Updated regularly Editor-reviewed

    User Reviews

    User ratings are separate from our editorial rating and reflect real-world experiences.

    No User Reviews Yet

    Be the first to share your experience with this tool.

    Are you the maker of this tool?

    Claim this listing to update info, respond to reviews, unlock sponsor placement, and run deals.

    Ready to try HubSpot CRM?

    Managing contacts and sales pipeline with AI assistance

    Free plan available Official website No extra setup required